Campaign Cadence: 21 / 14 / 7 / 3 / 1

Most event campaigns are either too quiet or too repetitive

Fans do not object to reminders. They object to lazy reminders. A good cadence changes the job of each message as the event gets closer: announce, explain, prove, push, and close.

The cadence

• 21 days out: announce the event and lead with the strongest reason to care.
• 14 days out: explain the night: lineup, room, sound, crowd, format, and entry details.
• 7 days out: segment. Past buyers get a different nudge than new followers.
• 3 days out: use proof: ticket phase movement, table status, collaborator posts, or limited inventory.
• 1 day out: send the practical last-call: doors, timing, entry policy, and final ticket link.

Match the channel to the intent

Email is better for richer context. SMS is useful for short, direct reminders. WhatsApp works when the message feels conversational and high intent. Push is strongest for owned app audiences because it costs nothing per send.

Use suppression rules

Do not keep selling to someone who already bought. Move buyers into arrival, upgrade, and post-event flows. Hoizr campaigns should help the fan feel recognized, not chased.