Most event marketing is still a flat blast to a single list with a single message. It is fast, easy to operate, and quietly wasteful — the SMS that lands with a fan who already bought is a missed opportunity, the push to a long-lapsed fan is noise, and the WhatsApp template that fits one segment annoys another. Hoizr's AI Marketing Intelligence is built to replace the flat blast with a sequenced, segment-aware plan.
The model reads two inputs that most platforms cannot reason about together: your CRM (who has bought from you, who has shown up, who has opened but not converted, who is dormant) and the event (format, city, lineup, price band, expected scale). From those, it proposes a channel-and-segment split — for example, the bulk of the budget routed to SMS for the 1,400 fans who attended your last comedy night, the rest routed to push for lookalike new fans in Bandra and Andheri, with email reserved for the post-event flow.
Every recommendation is annotated. You see the historical conversion rate of each segment, the response rate of each channel for your account, and the assumed cost. You can lock segments out, adjust the split, or run the AI's plan as-is. Nothing ships without your approval — the model proposes, you operate.
The next release extends the same filter logic into a full campaign builder: pick a hypothesis (e.g. 'bring back fans who attended once but never returned'), and AI composes the multi-channel send end-to-end. The roadmap is to make complex audience composition feel as simple as email-builder filters do today — but spanning SMS, push, WhatsApp, email, and in-app from a single canvas.